Purito Pure Vitamin C Serum vs Kiehl's Ultra Pure High-Potency Serum with 5.0% Niacinamide

Purito

Kiehl's

A serum built around Vitamin C and Vitamin C, for brightening and hydration.

A serum built around Niacinamide and Hyaluronic acid, for hydration and barrier repair.

Serum

16 ingredients

10 ingredients

Brand price

Not recorded · brand's site

Brand price

INR 3200.00 · checked 8 Oct 2026 · brand's site

No retailer listed yet

Brand from South Korea

Brand country not recorded

At a Glance

They come out differently on Fungal-acne-safe and Cruelty-free; those rows are shaded. Tap any answer to see why.

Vitamin C (L-ascorbic acid)1
L-ascorbic acid, the unesterified form of vitamin C.
Ascorbic Acid
Hyaluronic acid1
Hyaluronic acid and its salts; a humectant that binds water to the skin.
Sodium Hyaluronate
Niacinamide1
Vitamin B3 — supports the barrier and evens tone.
Niacinamide
Vitamin C1
Vitamin C in any form: an antioxidant and brightener.
Ascorbic Acid

Hyaluronic acid1
Hyaluronic acid and its salts; a humectant that binds water to the skin.
Sodium Hyaluronate
Niacinamide1
Vitamin B3 — supports the barrier and evens tone.
Niacinamide

Hydrating2
Boosts hydration and relieves dry, tight skin.
Butylene Glycol, Sodium Hyaluronate
Barrier Repair2
Strengthens and restores the skin's natural barrier.
Caprylyl Glycol, Niacinamide
Redness Reducing1
Soothes visible redness and calms irritation.
Niacinamide
Anti-Aging2
Softens lines and helps skin look youthful.
Adenosine, Ascorbic Acid

Hydrating4
Boosts hydration and relieves dry, tight skin.
Glycerin, Methyl Gluceth-20, Propanediol, Sodium Hyaluronate
Barrier Repair3
Strengthens and restores the skin's natural barrier.
Caprylyl Glycol, Glycerin, Niacinamide
Redness Reducing1
Soothes visible redness and calms irritation.
Niacinamide
Smoothing2
Refines rough or uneven texture.
Caprylyl Glycol, Niacinamide

May Worsen Seborrheic Dermatitis1
May feed the yeast involved in seborrheic dermatitis.
Hydrolyzed Jojoba Esters

No concerns found

Show highlights for:

Bambusa Vulgaris Water
Skin Conditioning
Pentylene Glycol
Skin Conditioning
0-1 / —
Ascorbic Acid
Antioxidant
- Vitamin C
- Vitamin C (L-ascorbic acid)
- Anti-Aging
- Anti-Pollution
- Antioxidant
- Brightening
- Dark Spots
- Even Tone
Butylene Glycol
Humectant
1 / 0
- Hydrating
1,2-Hexanediol
Skin Conditioning
Niacinamide (in both products)
Smoothing
0 / —
- Niacinamide
- Acne Fighting
- Barrier Repair
- Brightening
- Dark Spots
- Even Tone
- Oil Control
- Pore Refining
- Redness Reducing
Polyglyceryl-6 Caprylate
Emulsifying
Aqua (in both products)
Solvent
0 / —
Polyglyceryl-4 Caprate
Emulsifying
Sodium Hyaluronate (in both products)
Humectant
0 / 0
- Hyaluronic acid
- Hydrating

Aqua (in both products)
Solvent
0 / —
Niacinamide (in both products)
Smoothing
0 / —
- Niacinamide
- Acne Fighting
- Barrier Repair
- Brightening
- Dark Spots
- Even Tone
- Oil Control
- Pore Refining
- Redness Reducing
Glycerin
Humectant
0 / 0
- Possibly animal-derived
- Hydrating
Propanediol
Viscosity Controlling
0-1 / —
- Hydrating
Methyl Gluceth-20
Humectant
Hydroxyacetophenone (in both products)
Antioxidant
Sodium Hyaluronate (in both products)
Humectant
0 / 0
- Hyaluronic acid
- Hydrating
Caprylyl Glycol (in both products)
Emollient
0-1 / —
Carbomer
Gel Forming
1 / 0
Sodium Hydroxide
Buffering
0 / —

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Niacinamide
Smoothing
Niacinamide is niacinamide.
Learn more about Niacinamide →
Aqua
Solvent
Water
Learn more about Aqua →
Sodium Hyaluronate
Humectant, Skin Conditioning
Sodium Hyaluronate is a hyaluronic acid.
Learn more about Sodium Hyaluronate →
Caprylyl Glycol
Deodorant, Hair Conditioning, Skin Conditioning, Emollient
Caprylyl Glycol is the diol that conforms to the formula
Learn more about Caprylyl Glycol →
Hydroxyacetophenone
Antioxidant
Hydroxyacetophenone is the organic compound
Learn more about Hydroxyacetophenone →