Pure Vitamin C Serum
10% Niacinamide Booster

Purito

Pure Vitamin C Serum

Paula's Choice

10% Niacinamide Booster

A serum built around Vitamin C and Vitamin C, for brightening and hydration.

A serum built around Niacinamide and Vitamin C derivative, for hydration and barrier repair.

Serum
Serum
16 ingredients
27 ingredients

Brand price

Not recorded · brand's site

Brand price

USD 53.00 · checked 8 Oct 2026 · brand's site

No retailer listed yet
No retailer listed yet
Brand from South Korea
Brand country not recorded

At a Glance

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Key Ingredients

  • Vitamin C (L-ascorbic acid)1

    L-ascorbic acid, the unesterified form of vitamin C.

    Ascorbic Acid

  • Hyaluronic acid1

    Hyaluronic acid and its salts; a humectant that binds water to the skin.

    Sodium Hyaluronate

  • Niacinamide1

    Vitamin B3 — supports the barrier and evens tone.

    Niacinamide

  • Vitamin C1

    Vitamin C in any form: an antioxidant and brightener.

    Ascorbic Acid

  • Vitamin C derivative (stable)1

    Stable derivatives of ascorbic acid.

    Ascorbyl Glucoside

  • Panthenol (provitamin B5)1

    Provitamin B5 — a humectant and soother.

    Panthenol

  • Polysorbates (Tween emulsifiers)1

    Polysorbate (Tween) emulsifiers.

    Polysorbate 20

  • AHA1

    Alpha hydroxy acids — water-soluble chemical exfoliants.

    Citric Acid

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

  • Water

    Skin Conditioning

  • Niacinamide (in both products)

    Smoothing

    0 / —

    • Niacinamide
    • Acne Fighting
    • Barrier Repair
    • Brightening
    • Dark Spots
    • Even Tone
    • Oil Control
    • Pore Refining
    • Redness Reducing

  • Acetyl Glucosamine

    Skin Conditioning

    • Fatty alcohols (Malassezia)
    • Dark Spots
    • Hydrating
    • May Worsen Seborrheic Dermatitis

  • Ascorbyl Glucoside

    Antioxidant

    • Vitamin C
    • Vitamin C derivative (stable)
    • Antioxidant
    • Brightening
    • Dark Spots

  • Butylene Glycol (in both products)

    Humectant

    1 / 0

    • Hydrating

  • Phospholipids

    Skin Conditioning

    • Fatty esters (glyceryl stearate, PEG-100 stearate)
    • May Worsen Seborrheic Dermatitis

  • Sodium Hyaluronate (in both products)

    Humectant

    0 / 0

    • Hyaluronic acid
    • Hydrating

  • Allantoin

    Skin Conditioning

    0 / 0

    • Reduces Irritation
    • Smoothing

  • Boerhavia Diffusa Root Extract

    Skin Protecting

  • Glycerin

    Humectant

    0 / 0

    • Possibly animal-derived
    • Hydrating

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

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