Purito Timeless Bloom Bakuchiol Serum vs Paula's Choice 10% Niacinamide Booster

Purito

Paula's Choice

A serum built around Bakuchiol and Peptides, for barrier repair and smoothing.

A serum built around Niacinamide and Vitamin C derivative, for hydration and barrier repair.

Serum

31 ingredients

27 ingredients

Brand price

Not recorded · brand's site

Brand price

USD 53.00 · checked 8 Oct 2026 · brand's site

No retailer listed yet

Brand from South Korea

Brand country not recorded

At a Glance

They come out differently on Fragrance-free, EU-allergen-free, Pore-clogger-free and Vegan; those rows are shaded. Tap any answer to see why.

Fatty alcohol1
Waxy fatty alcohols used as emollients and thickeners; unrelated to drying alcohol.
Cetearyl Alcohol
Bakuchiol1
A plant-derived ingredient studied as a retinol alternative.
Bakuchiol
Peptides1
Short amino-acid chains used as signalling actives.
Acetyl Hexapeptide-8

Vitamin C derivative (stable)1
Stable derivatives of ascorbic acid.
Ascorbyl Glucoside
Panthenol (provitamin B5)1
Provitamin B5 — a humectant and soother.
Panthenol
Polysorbates (Tween emulsifiers)1
Polysorbate (Tween) emulsifiers.
Polysorbate 20
AHA1
Alpha hydroxy acids — water-soluble chemical exfoliants.
Citric Acid

Hydrating5
Boosts hydration and relieves dry, tight skin.
Acetyl Hexapeptide-8, Betaine, Butylene Glycol, Dipotassium Glycyrrhizate, Glycerin
Barrier Repair8
Strengthens and restores the skin's natural barrier.
Allantoin, Bakuchiol, Betaine, Cetearyl Alcohol, Cetearyl Olivate, Cetyl Palmitate, Glycerin, Pentaerythrityl Tetraethylhexanoate
Reduces Irritation2
Eases discomfort and supports skin resilience.
Allantoin, Dipotassium Glycyrrhizate
Redness Reducing1
Soothes visible redness and calms irritation.
Allantoin

May Trigger Acne2
Can clog pores or trigger breakouts.
Cetearyl Alcohol, Sorbitan Oleate
May Worsen Seborrheic Dermatitis7
May feed the yeast involved in seborrheic dermatitis.
Acetyl Hexapeptide-8, Cetearyl Alcohol, Cetearyl Olivate, Cetyl Palmitate, Sorbitan Oleate, Sorbitan Olivate, Sorbitan Palmitate
May Worsen Keratosis Pilaris2
May clog follicles or strip skin prone to keratosis pilaris.
Cetearyl Alcohol, Sorbitan Oleate
May Worsen Irritation1
May cause stinging, redness or sensitivity.
Lavandula Angustifolia Extract

May Worsen Seborrheic Dermatitis3
May feed the yeast involved in seborrheic dermatitis.
Acetyl Glucosamine, Phospholipids, Polysorbate 20

Show highlights for:

Water (in both products)
Skin Conditioning
Butylene Glycol (in both products)
Humectant
1 / 0
- Hydrating
Glycerin (in both products)
Humectant
0 / 0
- Possibly animal-derived
- Hydrating
Pentaerythrityl Tetraethylhexanoate
Emollient
Betaine
Humectant
0 / —
- Hydrating
Bakuchiol
Emollient
- Bakuchiol
- Anti-Aging
Hydrangea Macrophylla Leaf Extract
Skin Conditioning
Acetyl Hexapeptide-8
Humectant
- Fatty alcohols (Malassezia)
- Peptides
- Anti-Aging
- Firming
- Smoothing
- May Worsen Seborrheic Dermatitis
Lavandula Angustifolia Extract
Skin Conditioning
- EU labelled fragrance allergen
- Fragrance
- May Worsen Eczema
- May Worsen Irritation
- May Worsen Rosacea
Rosmarinus Officinalis Extract
Antimicrobial

Water (in both products)
Skin Conditioning
Niacinamide
Smoothing
0 / —
- Niacinamide
- Acne Fighting
- Barrier Repair
- Brightening
- Dark Spots
- Even Tone
- Oil Control
- Pore Refining
- Redness Reducing
Acetyl Glucosamine
Skin Conditioning
- Fatty alcohols (Malassezia)
- Dark Spots
- Hydrating
- May Worsen Seborrheic Dermatitis
Ascorbyl Glucoside
Antioxidant
- Vitamin C
- Vitamin C derivative (stable)
- Antioxidant
- Brightening
- Dark Spots
Butylene Glycol (in both products)
Humectant
1 / 0
- Hydrating
Phospholipids
Skin Conditioning
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Sodium Hyaluronate
Humectant
0 / 0
- Hyaluronic acid
- Hydrating
Allantoin (in both products)
Skin Conditioning
0 / 0
- Reduces Irritation
- Smoothing
Boerhavia Diffusa Root Extract
Skin Protecting
Glycerin (in both products)
Humectant
0 / 0
- Possibly animal-derived
- Hydrating

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Water
Antiplaque, Skin Conditioning, Solvent
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
Learn more about Water →
Butylene Glycol
Fragrance, Humectant, Skin Conditioning, Solvent, Viscosity Controlling
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
Learn more about Butylene Glycol →
Glycerin
Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care, Perfuming, Humectant, Skin Protecting, Solvent, Viscosity Controlling
Glycerin may be plant, synthetic or animal depending on the supplier.
Learn more about Glycerin →
Allantoin
Skin Conditioning, Skin Protecting, Soothing
Urea, (2,5-dioxo-4-imidazolidinyl)-
Learn more about Allantoin →
Dipotassium Glycyrrhizate
Humectant, Skin Conditioning
.alpha.-d-Glucopyranosiduronic acid, (3.beta.,20.beta.)-20-carboxy-11-oxo-30-norolean-12-en-3-yl 2-O-.beta.-d-glucopyranuronosyl-, dipotassium salt
Learn more about Dipotassium Glycyrrhizate →
Ethylhexylglycerin
Deodorant, Skin Conditioning
Ethylhexylglycerin is the organic compound that conforms to the formula
Learn more about Ethylhexylglycerin →
Xanthan Gum
Binding, Emulsion Stabilising, Gel Forming, Skin Conditioning, Cleansing, Emulsifying, Viscosity Controlling
Xanthan gum
Learn more about Xanthan Gum →