TULA Keep It Clear vs Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin

TULA

Plum

A face wash built around BHA and Salicylic acid, for barrier repair and smoothing.

A face wash built around BHA and Salicylic acid, for hydration and barrier repair.

Face wash

28 ingredients

25 ingredients

Brand price

USD 36.00 · checked 8 Oct 2026 · brand's site

Brand price

INR 293.00 · checked 28 Sept 2026 · brand's site

No retailer listed yet

At a Glance

Every check both products could be assessed on comes out the same. Tap any answer to see why.

Azelaic acid1
Works on acne, redness and pigmentation at once.
Azelaic Acid
AHA2
Alpha hydroxy acids — water-soluble chemical exfoliants.
Citric Acid, Lactic Acid
BHA1
Beta hydroxy acid — oil-soluble, so it works inside the pore.
Salicylic Acid
Lactic acid1
An AHA that also acts as a humectant.
Lactic Acid

Panthenol (provitamin B5)1
Provitamin B5 — a humectant and soother.
Panthenol
BHA1
Beta hydroxy acid — oil-soluble, so it works inside the pore.
Salicylic Acid
Lactic acid1
An AHA that also acts as a humectant.
Sodium Lactate
Salicylic acid1
The BHA used in acne treatment.
Salicylic Acid

Hydrating9
Boosts hydration and relieves dry, tight skin.
Aloe Barbadensis Leaf Juice, Betaine, Citrus Limon Fruit Extract, Glycerin, Panthenol, Saccharum Officinarum Extract, Sodium Lactate, Sorbitol, Xylitol
Barrier Repair5
Strengthens and restores the skin's natural barrier.
Betaine, Citrus Limon Fruit Extract, Glycerin, Panthenol, Xylitol
Reduces Irritation2
Eases discomfort and supports skin resilience.
Aloe Barbadensis Leaf Juice, Panthenol
Smoothing2
Refines rough or uneven texture.
Salicylic Acid, Sodium Lactate

May Worsen Seborrheic Dermatitis4
May feed the yeast involved in seborrheic dermatitis.
Disodium 2-Sulfolaurate, Disodium Laureth Sulfosuccinate, Phospholipids, Sodium Methyl 2-Sulfolaurate
May Worsen Irritation1
May cause stinging, redness or sensitivity.
Melaleuca Alternifolia Leaf Oil
May Worsen Eczema1
May worsen itching or irritation for eczema-prone skin.
Melaleuca Alternifolia Leaf Oil
May Worsen Rosacea1
Can trigger flare-ups in rosacea-prone skin.
Melaleuca Alternifolia Leaf Oil

May Worsen Seborrheic Dermatitis6
May feed the yeast involved in seborrheic dermatitis.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Disodium Cocoyl Glutamate, PEG-7 Glyceryl Cocoate, Sodium Lauroyl Sarcosinate
May Worsen Irritation1
May cause stinging, redness or sensitivity.
Fragrance
May Worsen Eczema1
May worsen itching or irritation for eczema-prone skin.
Fragrance
May Worsen Rosacea1
Can trigger flare-ups in rosacea-prone skin.
Fragrance

Show highlights for:

Salicylic Acid (in both products)
Preservative
- BHA
- Salicylic acid
- Acne Fighting
- Exfoliating
- Oil Control
- Pore Refining
Aqua (in both products)
Solvent
0 / —
Sodium Methyl 2-Sulfolaurate
Cleansing
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Disodium 2-Sulfolaurate
Cleansing
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Disodium Laureth Sulfosuccinate
Cleansing
- Fatty alcohols (Malassezia)
- May Worsen Seborrheic Dermatitis
Lactococcus Ferment Lysate
Skin Conditioning
Melaleuca Alternifolia Leaf Oil
Antioxidant
- Fragrant essential oil (sensitizer)
- Acne Fighting
- May Worsen Eczema
- May Worsen Irritation
- May Worsen Rosacea
Azelaic Acid
Buffering
- Azelaic acid
- Acne Fighting
- Dark Spots
- Even Tone
- Redness Reducing
Morinda Citrifolia Extract
Astringent
Glycyrrhiza Glabra Root Extract
Emollient
- Brightening
- Redness Reducing
- Reduces Irritation

Aqua (in both products)
Solvent
0 / —
Cocamidopropyl Betaine
Cleansing
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Disodium Cocoyl Glutamate
Cleansing
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Glycerin (in both products)
Humectant
0 / 0
- Possibly animal-derived
- Hydrating
Sodium Lauroyl Sarcosinate
Cleansing
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Aloe Barbadensis Leaf Juice
Skin Conditioning
- Hydrating
- Reduces Irritation
Betaine
Humectant
0 / —
- Hydrating
Disodium Cocoamphodiacetate
Cleansing
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion Stabilising
- Fatty esters (glyceryl stearate, PEG-100 stearate)
- May Worsen Seborrheic Dermatitis
Salicylic Acid (in both products)
Preservative
- BHA
- Salicylic acid
- Acne Fighting
- Exfoliating
- Oil Control
- Pore Refining

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Salicylic Acid
Anti-seborrheic, Fragrance, Hair Conditioning, Keratolytic, Preservative, Skin Conditioning
Salicylic Acid is a BHA.
Learn more about Salicylic Acid →
Aqua
Solvent
Water
Learn more about Aqua →
Glycerin
Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care, Perfuming, Humectant, Skin Protecting, Solvent, Viscosity Controlling
Glycerin may be plant, synthetic or animal depending on the supplier.
Learn more about Glycerin →
Sodium Hydroxide
Buffering, Denaturant
Sodium hydroxide
Learn more about Sodium Hydroxide →
Ethylhexylglycerin
Deodorant, Skin Conditioning
Ethylhexylglycerin is the organic compound that conforms to the formula
Learn more about Ethylhexylglycerin →
Phenoxyethanol
Antimicrobial, Preservative
Phenoxyethanol is the aromatic ether alcohol that conforms to the formula:
Learn more about Phenoxyethanol →