Dupes for Strawberry Bright 10% Niacinamide Face Serum
by Dot & Key · Serum
21 products come close enough to call a dupe, best match first.
How the match is scored
A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.
Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.
Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.
Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.
Dupe #1
Dot & Key
12% Barrier Boost Serum (Hyaluronic + Ceramides)78% match
93% Attribute Match · 64% Ingredient Match
They share 32 of this product's 43 ingredients (the dupe lists 65).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 599.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #2
Deconstruct
Oil Control Serum with 3% Niacinamide & 2% Salicylic Acid With Liposomal Technology72% match
97% Attribute Match · 54% Ingredient Match
They share 22 of this product's 43 ingredients (the dupe lists 38).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 599.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #3
Pilgrim
15% Vitamin C Face Serum For Advanced Brightness66% match
100% Attribute Match · 42% Ingredient Match
They share 12 of this product's 43 ingredients (the dupe lists 25).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 595.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #4
They share 11 of this product's 43 ingredients (the dupe lists 24).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: USD 24.99 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #5
Pilgrim
Salicylic Acid & Niacinamide Oil Control Serum65% match
100% Attribute Match · 40% Ingredient Match
They share 12 of this product's 43 ingredients (the dupe lists 23).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 305.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #6
Pilgrim
10% Niacinamide Face Serum With 1% Zinc PCA64% match
100% Attribute Match · 39% Ingredient Match
They share 11 of this product's 43 ingredients (the dupe lists 20).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 499.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #7
They share 19 of this product's 43 ingredients.
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: GBP 60.00 · checked 8 Oct 2026 · on the brand's site
Compare side by side →Dupe #8
They share 10 of this product's 43 ingredients (the dupe lists 23).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 452.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #9
Plum
Black Rice & 10% Niacinamide-TXA Night Clarity Jelly Serum63% match
92% Attribute Match · 40% Ingredient Match
They share 15 of this product's 43 ingredients (the dupe lists 36).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 299.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #10
They share 15 of this product's 43 ingredients (the dupe lists 41).
Both are
- Fragrance-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: GBP 79.00 · checked 8 Oct 2026 · on the brand's site
Compare side by side →Dupe #11
The Derma Co
2% Kojic Acid Face Serum for Dark Spots And Pigmentation61% match
96% Attribute Match · 36% Ingredient Match
They share 9 of this product's 43 ingredients (the dupe lists 21).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 249.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #12
The Derma Co
2% Kojic Acid Face Serum with 1% Alpha Arbutin & Niacinamide61% match
96% Attribute Match · 36% Ingredient Match
They share 9 of this product's 43 ingredients (the dupe lists 21).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 210.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #13
Deconstruct
2% Hyaluronic Acid Serum with 1% Niacinamide61% match
86% Attribute Match · 40% Ingredient Match
They share 9 of this product's 43 ingredients (the dupe lists 15).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Anti-Pollution
Brand price: INR 524.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #14
Deconstruct
Dark Spot Clearing Serum with Liposomal Technology61% match
92% Attribute Match · 37% Ingredient Match
They share 9 of this product's 43 ingredients (the dupe lists 15).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 524.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #15
They share 11 of this product's 43 ingredients (the dupe lists 33).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Cruelty-free
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Dupe #16
Pilgrim
Niacinamide & Alpha Arbutin Skin Clarifying Serum61% match
97% Attribute Match · 35% Ingredient Match
They share 12 of this product's 43 ingredients (the dupe lists 31).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 428.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #17
They share 11 of this product's 43 ingredients (the dupe lists 32).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 695.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #18
Foxtale
0.15% Beginner-friendly Retinol Night Serum61% match
87% Attribute Match · 38% Ingredient Match
They share 14 of this product's 43 ingredients (the dupe lists 33).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 599.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #19
Pilgrim
10% Niacinamide Face Serum With Kojic Acid & Korean Rice Water60% match
96% Attribute Match · 34% Ingredient Match
They share 11 of this product's 43 ingredients (the dupe lists 23).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Pore-clogger-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 649.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #20
They share 8 of this product's 43 ingredients (the dupe lists 19).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Acne Fighting
- Oil Control
- Pore Refining
- Antioxidant
- Anti-Pollution
Brand price: INR 524.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #21
Herbivore Botanicals
GREEN MAGIC Centella + Ceramides Soothing Face Serum60% match
83% Attribute Match · 39% Ingredient Match
They share 19 of this product's 43 ingredients (the dupe lists 58).
Both are
- Paraben-free
- Sulfate-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Oil Control
- Pore Refining
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: USD 48.00 · checked 8 Oct 2026 · on the brand's site
Compare side by side →