Dupes for MOON FRUIT 1% Bakuchiol + Peptides Retinol Alternative Serum

by Herbivore Botanicals · Serum

One product comes close enough to call a dupe.

How the match is scored

A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.

Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.

Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.

Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.

  1. Dupe #1

    NOVA 15% Vitamin C + Turmeric Brightening Face Serum

    Herbivore Botanicals

    NOVA 15% Vitamin C + Turmeric Brightening Face Serum

    60% match

    60% Attribute Match · 47% Ingredient Match

    They share 15 of this product's 42 ingredients (the dupe lists 33).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Pore-clogger-free
    • Reef-safe
    • Vegan
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 68.00 · checked 8 Oct 2026 · on the brand's site

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