Dupes for Lift & Luminate Brighten & Smooth Serum

by No7 · Serum

10 products come close enough to call a dupe, best match first.

How the match is scored

A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.

Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.

Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.

Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.

  1. Dupe #1

    Restore & Renew Firming Serum

    No7

    Restore & Renew Firming Serum

    95% match

    100% Attribute Match · 91% Ingredient Match

    They share 39 of this product's 41 ingredients (the dupe lists 50).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 36.99 · checked 5 Oct 2026 · on the brand's site

    Compare side by side →
  2. Dupe #2

    Protect & Perfect Wrinkle Reducing Serum

    No7

    Protect & Perfect Wrinkle Reducing Serum

    76% match

    96% Attribute Match · 60% Ingredient Match

    They share 24 of this product's 41 ingredients (the dupe lists 32).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Antioxidant
    • Anti-Pollution
    Compare side by side →
  3. Dupe #3

    Menopause Skincare Instant Radiance Serum

    No7

    Menopause Skincare Instant Radiance Serum

    74% match

    87% Attribute Match · 62% Ingredient Match

    They share 26 of this product's 41 ingredients (the dupe lists 52).

    Both are

    • EU-allergen-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 42.99 · checked 5 Oct 2026 · on the brand's site

    Compare side by side →
  4. Dupe #4

    Future Renew™ Damage Reversal Serum

    No7

    Future Renew™ Damage Reversal Serum

    69% match

    77% Attribute Match · 57% Ingredient Match

    They share 19 of this product's 41 ingredients (the dupe lists 33).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Antioxidant
    • Anti-Pollution
    Compare side by side →
  5. Dupe #5

    Future Renew™ Damage Reversal Night Serum

    No7

    Future Renew™ Damage Reversal Night Serum

    68% match

    77% Attribute Match · 54% Ingredient Match

    They share 19 of this product's 41 ingredients (the dupe lists 36).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 39.99 · checked 5 Oct 2026 · on the brand's site

    Compare side by side →
  6. Dupe #6

    Laboratories Line Correcting Booster Serum

    No7

    Laboratories Line Correcting Booster Serum

    65% match

    76% Attribute Match · 50% Ingredient Match

    They share 15 of this product's 41 ingredients (the dupe lists 19).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Exfoliating
    • Anti-Pollution
    Compare side by side →
  7. Dupe #7

    Pure Retinol 0.3% Retinol Night Concentrate

    No7

    Pure Retinol 0.3% Retinol Night Concentrate

    65% match

    80% Attribute Match · 48% Ingredient Match

    They share 16 of this product's 41 ingredients (the dupe lists 27).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Anti-Pollution

    Brand price: USD 42.99 · checked 5 Oct 2026 · on the brand's site

    Compare side by side →
  8. Dupe #8

    Pure Retinol 1% Night Concentrate

    No7

    Pure Retinol 1% Night Concentrate

    64% match

    82% Attribute Match · 45% Ingredient Match

    They share 16 of this product's 41 ingredients (the dupe lists 30).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Anti-Pollution

    Brand price: USD 42.99 · checked 5 Oct 2026 · on the brand's site

    Compare side by side →
  9. Dupe #9

    Age Defender Power Serum For Men

    Kiehl's

    Age Defender Power Serum For Men

    60% match

    72% Attribute Match · 43% Ingredient Match

    They share 12 of this product's 41 ingredients (the dupe lists 27).

    Both are

    • Sulfate-free
    • Reef-safe

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Oil Control
    • Antioxidant
    • Anti-Pollution

    Brand price: INR 4900.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →
  10. Dupe #10

    1% Retinol Treatment

    Paula's Choice

    1% Retinol Treatment

    60% match

    86% Attribute Match · 38% Ingredient Match

    They share 16 of this product's 41 ingredients (the dupe lists 53).

    Both are

    • EU-allergen-free
    • Alcohol-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Anti-Aging
    • Firming
    • Smoothing
    • Brightening
    • Dark Spots
    • Acne Fighting
    • Oil Control
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 48.75 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →