Dupes for Ultra-Gentle Cleanser

by Paula's Choice · Face cleanser

2 products come close enough to call a dupe, best match first.

How the match is scored

A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.

Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.

Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.

Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.

  1. Dupe #1

    Total Moisture Daily Cleansing Gel

    Medik8

    Total Moisture Daily Cleansing Gel

    62% match

    91% Attribute Match · 38% Ingredient Match

    They share 9 of this product's 17 ingredients (the dupe lists 35).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Antioxidant
    • Anti-Pollution

    Brand price: GBP 29.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →
  2. Dupe #2

    Glycerin Gentle Purifying Cleanser

    The Inkey List

    Glycerin Gentle Purifying Cleanser

    61% match

    77% Attribute Match · 42% Ingredient Match

    They share 6 of this product's 17 ingredients (the dupe lists 15).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 19.00 · checked 26 Sept 2026 · on the brand's site

    Compare side by side →