
Image: plumgoodness.com
Plum
15% Vitamin C & Mandarin Serum For Glowing Skin
A serum built around AHA, for hydration and barrier repair.
Brand price
INR 299.00 · checked 28 Sept 2026 · on the brand's site
From the brand
What the brand says about this product. Our ingredient analysis follows below.
The brand recommends it for
- Dark spots & pigmentation
- Dullness
- Uneven texture
How to use
1. CLEANSE Begin with a freshly cleansed face. 2. DISPENSE Take 3-4 drops onto your palm or on your face. 3. APPLY Gently dab over your face and allow it to air dry before following up with moisturiser.
What's inside
Ingredients List
2 trigger at least one check · 16 trigger none
Key Ingredients
Benefits
Barrier Repair3
Strengthens and restores the skin's natural barrier.
Antioxidant2
Shields skin from free radical damage.
Anti-Pollution2
Helps defend against airborne pollutants.
Concerns
May Worsen Seborrheic Dermatitis1
May feed the yeast involved in seborrheic dermatitis.
Ingredients Explained
Click on any ingredient to learn more about it
Aqua
Solvent
Propanediol
Solvent, Viscosity Controlling
Propanediol is the organic compound that conforms to the formula
Learn more about Propanediol →Betaine
Hair Conditioning, Humectant, Humectant
Betaine is the zwitterion (inner salt) that conforms to the formula
Learn more about Betaine →Isodecyl Neopentanoate
Skin Conditioning, Emollient
Propanoic acid, 2,2-dimethyl-, isodecyl ester
Learn more about Isodecyl Neopentanoate →Ethoxydiglycol
Humectant, Perfuming, Solvent
2-(2-Ethoxyethoxy)ethanol; Carbitol; Diethylene glycol monoethyl ether; DEGEE
Learn more about Ethoxydiglycol →Sodium Citrate
Buffering, Chelating, Fragrance
Trisodium citrate
Learn more about Sodium Citrate →Citric Acid
Buffering, Chelating, Fragrance
Citric Acid is an AHA.
Learn more about Citric Acid →Citrus Reticulata Peel Extract
Skin Conditioning
Citrus Reticulata Peel Extract is an extract of the peel of the Mandarin-orange, Citrus reticulata, Rutaceae
Learn more about Citrus Reticulata Peel Extract →Terminalia Ferdinandiana Fruit Extract
Antioxidant, Bleaching
Terminalia Ferdinandiana Fruit Extract is an extract of the fruit of the Terminalia ferdinandiana, Combretaceae
Learn more about Terminalia Ferdinandiana Fruit Extract →Rosa Damascena Extract
Fragrance, Tonic
Rosa Damascena Extract is an extract of the Damask Rose, Rosa damascena, Rosaceae
Learn more about Rosa Damascena Extract →
Dupes
- Dot & Key 10% Vitamin C + E Face Serum with 5% Niacinamide63% match
- Plum 10% Vitamin C & Calendula Barrier Boosting + Glow Serum63% match
- The Ordinary Alpha Arbutin 2% + HA62% match