Dupes for Birch Moisturizing Serum
by ROUND LAB · Serum
39 products come close enough to call a dupe, best match first.
How the match is scored
A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.
Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.
Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.
Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.
Dupe #1
They share 20 of this product's 40 ingredients (the dupe lists 39).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Brightening
- Antioxidant
- Anti-Pollution
Brand price: USD 26.35 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #2
They share 19 of this product's 40 ingredients (the dupe lists 34).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 20.70 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #3
They share 21 of this product's 40 ingredients (the dupe lists 43).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 23.90 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #4

Goodal
Black Carrot Vita-A Retinol Firming Ampoule67% match
80% Attribute Match · 52% Ingredient Match
They share 23 of this product's 40 ingredients (the dupe lists 64).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #5
They share 19 of this product's 40 ingredients (the dupe lists 45).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Antioxidant
- Anti-Pollution
Dupe #6

Numbuzin
No.5+ Glutathione Vitamin Concentrated Serum65% match
80% Attribute Match · 49% Ingredient Match
They share 21 of this product's 40 ingredients (the dupe lists 47).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 26.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #7
They share 19 of this product's 40 ingredients (the dupe lists 39).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 21.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #8

Numbuzin
No.1 Pantothenic B5 Active Soothing Serum65% match
72% Attribute Match · 51% Ingredient Match
They share 22 of this product's 40 ingredients (the dupe lists 55).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 28.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #9
They share 20 of this product's 40 ingredients (the dupe lists 54).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 32.26 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #10
They share 20 of this product's 40 ingredients (the dupe lists 47).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 29.18 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #11

K-Secret
Seoul 1988 Glow Serum: Niacinamide 15% + Yuja64% match
80% Attribute Match · 47% Ingredient Match
They share 19 of this product's 40 ingredients (the dupe lists 39).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 22.00 · checked 8 Oct 2026 · on the brand's site
Compare side by side →Dupe #12

K-Secret
Seoul 1988 Boosting Serum: Collagen Complex 7 + Red Ginseng64% match
80% Attribute Match · 47% Ingredient Match
They share 17 of this product's 40 ingredients (the dupe lists 41).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 22.00 · checked 8 Oct 2026 · on the brand's site
Compare side by side →Dupe #13
They share 17 of this product's 40 ingredients (the dupe lists 43).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 23.00 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #14
They share 18 of this product's 40 ingredients (the dupe lists 47).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 22.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #15
They share 18 of this product's 40 ingredients (the dupe lists 53).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 26.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #16

Beauty of Joseon
Glow Serum : Propolis + Niacinamide63% match
72% Attribute Match · 49% Ingredient Match
They share 17 of this product's 40 ingredients (the dupe lists 30).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 13.60 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #17
They share 18 of this product's 40 ingredients.
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #18
They share 23 of this product's 40 ingredients (the dupe lists 63).
Both are
- EU-allergen-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 20.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #19
They share 15 of this product's 40 ingredients (the dupe lists 54).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 24.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #20

Goodal
Green Tangerine Vita C Dark Spot Care Serum Alpha62% match
77% Attribute Match · 45% Ingredient Match
They share 21 of this product's 40 ingredients (the dupe lists 63).
Both are
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #21
They share 15 of this product's 40 ingredients (the dupe lists 34).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Antioxidant
- Anti-Pollution
Dupe #22
They share 19 of this product's 40 ingredients (the dupe lists 61).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #23
They share 13 of this product's 40 ingredients (the dupe lists 36).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 14.00 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #24
They share 21 of this product's 40 ingredients (the dupe lists 91).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 25.00 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #25
They share 15 of this product's 40 ingredients (the dupe lists 50).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 22.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #26
They share 15 of this product's 40 ingredients (the dupe lists 42).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Anti-Pollution
Brand price: USD 22.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #27
They share 16 of this product's 40 ingredients (the dupe lists 29).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #28
They share 14 of this product's 40 ingredients (the dupe lists 32).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #29
They share 15 of this product's 40 ingredients (the dupe lists 39).
Both are
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 26.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #30
They share 12 of this product's 40 ingredients (the dupe lists 32).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Antioxidant
- Anti-Pollution
Dupe #31

Celimax
The Real Cica Niacinamide AC Calming Serum61% match
75% Attribute Match · 43% Ingredient Match
They share 16 of this product's 40 ingredients (the dupe lists 39).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 20.80 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #32
They share 13 of this product's 40 ingredients (the dupe lists 38).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 24.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #33
They share 13 of this product's 40 ingredients (the dupe lists 34).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 23.04 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #34
They share 16 of this product's 40 ingredients (the dupe lists 51).
Both are
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 22.46 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #35
They share 15 of this product's 40 ingredients (the dupe lists 34).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Anti-Pollution
Brand price: USD 30.00 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #36
They share 17 of this product's 40 ingredients (the dupe lists 38).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 15.60 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #37

Goodal
Green Tangerine Vita C Dark Spot Care Serum60% match
77% Attribute Match · 41% Ingredient Match
They share 18 of this product's 40 ingredients (the dupe lists 50).
Both are
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Dupe #38

Beauty of Joseon
Calming Barrier Serum : Green Tea-HA™ + Panthenol60% match
80% Attribute Match · 40% Ingredient Match
They share 13 of this product's 40 ingredients (the dupe lists 33).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution
Brand price: USD 13.60 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #39
They share 14 of this product's 40 ingredients (the dupe lists 46).
Both are
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Anti-Aging
- Smoothing
- Brightening
- Dark Spots
- Even Tone
- Antioxidant
- Anti-Pollution




























