Dupes for Natural Moisturizing Factors + HA
by The Ordinary · Face moisturizer
19 products come close enough to call a dupe, best match first.
How the match is scored
A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.
Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.
Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.
Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.
Dupe #1
The Ordinary
Natural Moisturizing Factors + PhytoCeramides81% match
100% Attribute Match · 68% Ingredient Match
They share 35 of this product's 46 ingredients (the dupe lists 53).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: USD 9.72 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #2
The Ordinary
Natural Moisturizing Factors + Beta Glucan77% match
100% Attribute Match · 61% Ingredient Match
They share 26 of this product's 46 ingredients (the dupe lists 40).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: USD 5.85 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #3
They share 28 of this product's 46 ingredients (the dupe lists 45).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: USD 11.70 · checked 25 Sept 2026 · on the brand's site
Compare side by side →Dupe #4
Neutrogena
Hydro Boost Hyaluronic Acid Water Cream Fragrance Free74% match
93% Attribute Match · 59% Ingredient Match
They share 24 of this product's 46 ingredients (the dupe lists 39).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Anti-Pollution
Dupe #5
Neutrogena
Hydro Boost Gel Cream Fragrance Free Moisturizer72% match
93% Attribute Match · 55% Ingredient Match
They share 21 of this product's 46 ingredients (the dupe lists 34).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Anti-Pollution
Dupe #6
They share 21 of this product's 46 ingredients (the dupe lists 36).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Oil-free
- Reef-safe
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Anti-Pollution
Dupe #7
Mamaearth
Beetroot Hydraful Light Moisturizing Cream with Beetroot & Hyaluronic Acid for Hydrated Pink Glow67% match
100% Attribute Match · 44% Ingredient Match
They share 19 of this product's 46 ingredients (the dupe lists 42).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 149.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #8
Mamaearth
Cocoa Rich Moisturizing Cream with Cocoa Butter & Vitamin E for Deep Nourishment67% match
100% Attribute Match · 43% Ingredient Match
They share 19 of this product's 46 ingredients (the dupe lists 42).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 149.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #9
Drunk Elephant
Protini™ Polypeptide Firming Refillable Moisturizer65% match
82% Attribute Match · 47% Ingredient Match
They share 23 of this product's 46 ingredients (the dupe lists 58).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: USD 99.00 · checked 8 Oct 2026 · on the brand's site
Compare side by side →Dupe #10
Mamaearth
Vitamin C Daily Glow Light Moisturizer with Turmeric & Vitamin C for Skin Brightening64% match
89% Attribute Match · 44% Ingredient Match
They share 19 of this product's 46 ingredients (the dupe lists 42).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 549.00 · checked 6 Oct 2026 · on the brand's site
Compare side by side →Dupe #11
Mamaearth
Vitamin C Daily Glow Light Moisturizing Cream with Turmeric & Vitamin C for Skin Brightening64% match
89% Attribute Match · 44% Ingredient Match
They share 19 of this product's 46 ingredients (the dupe lists 42).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 149.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #12
They share 16 of this product's 46 ingredients (the dupe lists 36).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Oil-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: USD 18.99 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #13
They share 13 of this product's 46 ingredients (the dupe lists 24).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Oil-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Exfoliating
- Anti-Pollution
Brand price: INR 262.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #14
Mamaearth
Beetroot Hydraful Moisturizer with Beetroot & Hyaluronic Acid for Natural Pink Glow63% match
100% Attribute Match · 37% Ingredient Match
They share 18 of this product's 46 ingredients (the dupe lists 51).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 549.00 · checked 6 Oct 2026 · on the brand's site
Compare side by side →Dupe #15
Plum
CeraSense™ Barrier Repair Face Moisturizer with Ceramides63% match
84% Attribute Match · 42% Ingredient Match
They share 20 of this product's 46 ingredients (the dupe lists 68).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Reef-safe
- Vegan
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 424.00 · checked 28 Sept 2026 · on the brand's site
Compare side by side →Dupe #16
They share 18 of this product's 46 ingredients (the dupe lists 51).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Compare side by side →Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Smoothing
- Antioxidant
- Anti-Pollution
Dupe #17
They share 18 of this product's 46 ingredients (the dupe lists 38).
Both are
- Fragrance-free
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Oil-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 629.00 · checked 26 Sept 2026 · on the brand's site
Compare side by side →Dupe #18
Mamaearth
Rice Dewy Bright Moisturizer with Rice Water & Niacinamide for Glass Skin Glow61% match
73% Attribute Match · 44% Ingredient Match
They share 19 of this product's 46 ingredients (the dupe lists 42).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 549.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →Dupe #19
Mamaearth
Rice Dewy Bright Light Moisturizing Cream with Rice Water & Niacinamide for Glass-Skin61% match
73% Attribute Match · 44% Ingredient Match
They share 19 of this product's 46 ingredients (the dupe lists 42).
Both are
- EU-allergen-free
- Alcohol-free
- Paraben-free
- Silicone-free
- Sulfate-free
- Reef-safe
- Cruelty-free
Both are likely good for
- Hydrating
- Barrier Repair
- Reduces Irritation
- Redness Reducing
- Smoothing
- Exfoliating
- Antioxidant
- Anti-Pollution
Brand price: INR 149.00 · checked 5 Oct 2026 · on the brand's site
Compare side by side →