Dupes for Niacinamide 5% Face and Body Emulsion

by The Ordinary · Body lotion

5 products come close enough to call a dupe, best match first.

How the match is scored

A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.

Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.

Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.

Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.

  1. Dupe #1

    Mela B3 Dual Body Discoloration Treatment with Melasyl™

    La Roche-Posay

    Mela B3 Dual Body Discoloration Treatment with Melasyl™

    65% match

    100% Attribute Match · 40% Ingredient Match

    They share 8 of this product's 19 ingredients (the dupe lists 22).

    Both are

    • EU-allergen-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Vegan

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Redness Reducing
    • Smoothing
    • Brightening
    • Dark Spots
    • Even Tone
    • Acne Fighting
    • Oil Control
    • Pore Refining
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 27.99 · checked 25 Sept 2026 · on the brand's site

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  2. Dupe #2

    Cicaplast B5 Spray Soothing Repairing Concentrate

    La Roche-Posay

    Cicaplast B5 Spray Soothing Repairing Concentrate

    63% match

    67% Attribute Match · 49% Ingredient Match

    They share 7 of this product's 19 ingredients (the dupe lists 13).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Vegan

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Redness Reducing
    • Smoothing
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 24.99 · checked 25 Sept 2026 · on the brand's site

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  3. Dupe #3

    Daily Dose Multivitamin Body Serum

    Alpha-H

    Daily Dose Multivitamin Body Serum

    61% match

    93% Attribute Match · 36% Ingredient Match

    They share 6 of this product's 19 ingredients (the dupe lists 30).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Oil-free
    • Reef-safe
    • Vegan
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Redness Reducing
    • Smoothing
    • Brightening
    • Dark Spots
    • Even Tone
    • Acne Fighting
    • Oil Control
    • Pore Refining
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: AUD 44.95 · checked 5 Oct 2026 · on the brand's site

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  4. Dupe #4

    Nourishing & Hydrating Lotion

    Cetaphil

    Nourishing & Hydrating Lotion

    60% match

    96% Attribute Match · 34% Ingredient Match

    They share 8 of this product's 19 ingredients (the dupe lists 40).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Redness Reducing
    • Smoothing
    • Brightening
    • Dark Spots
    • Even Tone
    • Acne Fighting
    • Oil Control
    • Pore Refining
    • Exfoliating
    • Antioxidant
    • Anti-Pollution
    Compare side by side →
  5. Dupe #5

    5% Niacinamide Body Serum

    Paula's Choice

    5% Niacinamide Body Serum

    60% match

    96% Attribute Match · 34% Ingredient Match

    They share 9 of this product's 19 ingredients (the dupe lists 37).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Redness Reducing
    • Smoothing
    • Brightening
    • Dark Spots
    • Even Tone
    • Acne Fighting
    • Oil Control
    • Pore Refining
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 37.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →