Dupes for 24-7 Moisture Fragrance-Free

by TULA · Face moisturizer

10 products come close enough to call a dupe, best match first.

How the match is scored

A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.

Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.

Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.

Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.

  1. Dupe #1

    24-7 Moisture Luminous

    TULA

    24-7 Moisture Luminous

    96% match

    93% Attribute Match · 95% Ingredient Match

    They share 46 of this product's 47 ingredients (the dupe lists 59).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

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  2. Dupe #2

    24-7 Moisture

    TULA

    24-7 Moisture

    86% match

    70% Attribute Match · 88% Ingredient Match

    They share 43 of this product's 47 ingredients (the dupe lists 59).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

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  3. Dupe #3

    24-7 Moisture Intense

    TULA

    24-7 Moisture Intense

    74% match

    88% Attribute Match · 61% Ingredient Match

    They share 33 of this product's 47 ingredients (the dupe lists 58).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →
  4. Dupe #4

    24-7 Weightless Moisture

    TULA

    24-7 Weightless Moisture

    69% match

    70% Attribute Match · 59% Ingredient Match

    They share 32 of this product's 47 ingredients (the dupe lists 55).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

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  5. Dupe #5

    GOOD INTENT Dew Bank Water Cream

    No7

    GOOD INTENT Dew Bank Water Cream

    65% match

    92% Attribute Match · 43% Ingredient Match

    They share 16 of this product's 47 ingredients (the dupe lists 29).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 24.99 · checked 5 Oct 2026 · on the brand's site

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  6. Dupe #6

    Total Moisture Daily Facial Cream™

    Medik8

    Total Moisture Daily Facial Cream™

    62% match

    88% Attribute Match · 39% Ingredient Match

    They share 18 of this product's 47 ingredients (the dupe lists 46).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: GBP 50.00 · checked 8 Oct 2026 · on the brand's site

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  7. Dupe #7

    Bronze Boost

    TULA

    Bronze Boost

    61% match

    67% Attribute Match · 47% Ingredient Match

    They share 21 of this product's 47 ingredients (the dupe lists 48).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 34.00 · checked 8 Oct 2026 · on the brand's site

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  8. Dupe #8

    Bright Start

    TULA

    Bright Start

    61% match

    74% Attribute Match · 44% Ingredient Match

    They share 25 of this product's 47 ingredients (the dupe lists 63).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →
  9. Dupe #9

    Protect + Plump

    TULA

    Protect + Plump

    61% match

    61% Attribute Match · 48% Ingredient Match

    They share 27 of this product's 47 ingredients (the dupe lists 69).

    Both are

    • Fragrance-free
    • EU-allergen-free
    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 68.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →
  10. Dupe #10

    Beauty Sleep

    TULA

    Beauty Sleep

    60% match

    67% Attribute Match · 45% Ingredient Match

    They share 25 of this product's 47 ingredients (the dupe lists 76).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 68.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →