Dupes for 24-7 Moisture Intense

by TULA · Face moisturizer

8 products come close enough to call a dupe, best match first.

How the match is scored

A dupe is always the same kind of product — a serum is only compared with serums. Within that, two things are scored and blended.

Ingredient Match compares the two ingredient lists. Lists are ordered by concentration, so an ingredient near the top counts for more than one near the bottom; a dupe has to cover what matters most in the original. It weighs most of all.

Attribute Match compares what the two products are for: the benefits their ingredients are known for, such as hydrating or acne fighting. Those benefits come from the ingredients, not from tests of either product.

Only products scoring 60% or more are listed, at most 50. A match is about the formula on the label: it can't see concentrations the label doesn't print, texture, or how a product feels on your skin.

  1. Dupe #1

    24-7 Moisture Fragrance-Free

    TULA

    24-7 Moisture Fragrance-Free

    73% match

    88% Attribute Match · 59% Ingredient Match

    They share 33 of this product's 58 ingredients (the dupe lists 47).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

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  2. Dupe #2

    24-7 Moisture Luminous

    TULA

    24-7 Moisture Luminous

    71% match

    82% Attribute Match · 57% Ingredient Match

    They share 34 of this product's 58 ingredients (the dupe lists 59).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

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  3. Dupe #3

    24-7 Moisture

    TULA

    24-7 Moisture

    68% match

    82% Attribute Match · 53% Ingredient Match

    They share 32 of this product's 58 ingredients (the dupe lists 59).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Redness Reducing
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →
  4. Dupe #4

    24-7 Weightless Moisture

    TULA

    24-7 Weightless Moisture

    66% match

    73% Attribute Match · 53% Ingredient Match

    They share 31 of this product's 58 ingredients (the dupe lists 55).

    Both are

    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Redness Reducing
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 58.00 · checked 8 Oct 2026 · on the brand's site

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  5. Dupe #5

    Total Moisture Daily Facial Cream™

    Medik8

    Total Moisture Daily Facial Cream™

    62% match

    100% Attribute Match · 35% Ingredient Match

    They share 18 of this product's 58 ingredients (the dupe lists 46).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Vegan
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Redness Reducing
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: GBP 50.00 · checked 8 Oct 2026 · on the brand's site

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  6. Dupe #6

    Protect + Plump

    TULA

    Protect + Plump

    62% match

    72% Attribute Match · 45% Ingredient Match

    They share 28 of this product's 58 ingredients (the dupe lists 69).

    Both are

    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Reef-safe
    • Vegan
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Redness Reducing
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 68.00 · checked 8 Oct 2026 · on the brand's site

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  7. Dupe #7

    Revive + Glow Moisturizer

    RoC

    Revive + Glow Moisturizer

    61% match

    82% Attribute Match · 40% Ingredient Match

    They share 21 of this product's 58 ingredients (the dupe lists 49).

    Both are

    • Alcohol-free
    • Paraben-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 28.49 · checked 8 Oct 2026 · on the brand's site

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  8. Dupe #8

    Beauty Sleep

    TULA

    Beauty Sleep

    60% match

    78% Attribute Match · 41% Ingredient Match

    They share 26 of this product's 58 ingredients (the dupe lists 76).

    Both are

    • Alcohol-free
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    • Reef-safe
    • Cruelty-free

    Both are likely good for

    • Hydrating
    • Barrier Repair
    • Reduces Irritation
    • Redness Reducing
    • Smoothing
    • Brightening
    • Exfoliating
    • Antioxidant
    • Anti-Pollution

    Brand price: USD 68.00 · checked 8 Oct 2026 · on the brand's site

    Compare side by side →